Here is some brief information regarding the newest novelities of World of luxury watchmaking.

Swatch Did It Again

Three new models have been added to the Moonswatch collection, bringing the total number of watches in the family to 27. Sounds like a lot, doesn't it? I believe more are on the way. The new watches are themed around Lava, Polar Lights, and Desert. The orange, turquoise, and beige models share the same features as the other watches in the series. I am now certain there are two kings in the industry. One, as you might guess, is Rolex; the other is Swatch. Breaking the mold and convincing millions of people is no easy task. Both of these brands excel at being unconventional while remaining traditional at the same time. My prediction for the next Moonswatch model is the use of neon colors in the case. Colorful cases and dials will be quite fun.

Anoma A1: Here with Its Extraordinary Shape

The mid-20th century witnessed the introduction of some intriguingly designed watches into our lives. These unusual forms were met with great interest amidst the overwhelming dominance of round watches. Later, as expected, round cases regained the spotlight. In an era where vintage and retro trends are continuously injected into the watch industry, unconventional cases are making a comeback. Anoma A1 is a modern representative of this trend. Although watch enthusiasts compare it to the Hamilton Ventura, I see the A1 as a modern interpretation of the Patek Philippe Ref. 3843. With its case resembling a pebble worn smooth by waves over the years and its automatic Sellita SW100 caliber, the A1 successfully combines elegance, modernity, and intrigue. I hope such experiments continue to increase.

King Seiko KS1969

For those asking what King Seiko is, my answer is simple: if you want to achieve Grand Seiko quality in the most economical way, your direction should be KS. There is, of course, a reason why Grand Seiko and King Seiko watches resemble each other. Both entities produce their new watches according to certain rules and design philosophies. Honestly, King Seiko models appeal to me more. My admiration has increased even further with the new KS1969 series. Reaching the most important lines of Seiko and horological history under the KS umbrella is nothing but a privilege. We’ve already written and drawn about the good parts. I have only one criticism. Please, please add a micro-adjustment mechanism to your bracelets. You are just one step away from perfection.