Swatch x Tate Gallery Collection

Swatch, one of the giant names in the watch world, is making a new collaboration with the world-famous Tate Gallery. The new models are a joyful tribute to seven artists, including Matisse, Miró, and Louise Bourgeois.

The partnership between Swatch and the Tate Galleries is a natural one for the watchmaker, which has long celebrated its artistic ties and has worked with artists such as Keith Haring, Yoko Ono, and Annie Leibovitz over the past four decades.

The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way not seen in previous art collaborations. Our partnership represents a journey of time, style, and personal expression. The iconic artists and unique works selected for this year's collection embrace Swatch's boundary-pushing, innovative, positive provocation and joie de vivre. Swatch is known for its long-standing art collaborations, giving more people access to art. Swatch offers its users the opportunity to express themselves with watches designed and inspired by unique works of art. Similar to Swatch's values, Tate is known for its collections spanning periods and genres, as well as its unique Tate Modern Lates program, which invites everyone to become involved in the life of the museum.

The perfect partner. Swatch designs masterpieces for users, giving them the chance to express themselves through their watch choices, just as artists express themselves through their works. In this way, users can connect with others and express themselves freely.

'We are very excited to collaborate with Swatch and to work in partnership with an organization with the same vision. Creating a watch collection is a fantastic opportunity for us to bring Tate's diverse collection to a wider audience.' - Hamish Anderson, CEO of Tate Enterprises.

Swatch x Tate Gallery Collection will be available in all Swatch stores worldwide and on swatch.com.tr as of March 21. The collection will also be available in Tate's gallery stores and at shop.tate.org.uk.

ABOUT TATE
The Tate displays the world's largest collection of modern and contemporary art and the best of British art from 1500 to the present. Each year, the galleries of Tate Britain, Tate Modern, Tate Liverpool, and Tate St Ives welcome millions of visitors and present unforgettable exhibitions, impressive works, and unique events. At the center of these activities is a collection of more than 70,000 works, ranging from paintings to sculptures, installations, and performances. Tate preserves this collection on behalf of the public and shares it with museums and galleries around the world, serving as one of the world's largest art lenders. For more information, you can visit www.tate.org.uk.